Results

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"Marcy Fleisher has been instrumental in helping us create a PR/marketing campaign at ECDI. As a non-profit, we have limited tools and budget to get our name out into the public domain and to our customers and would-be funders. Marcy's expertise and network of media contacts has enabled us to heighten our public profile with little internal effort. Marcy is cost-effective and an efficient multimedia source for our PR/marketing needs." Steven Fireman, Economic and Community Development Institute, President/General Counsel

www.ecdi.org

The Goal
As a non-profit organization, awareness is key. ECDI came to Fleisher Communications Group looking for more, hoping positive media placements would raise their profile.

The Strategy
Stories about ECDI itself weren’t enough for the positive placements the client desired. We learned about the organization, found their success stories and continuously built pitches around those.

The Results
ECDI clients and their stories have been featured on all four local TV network affiliates. In addition, the organization’s growth and reach, particularly in the down economy, has been the focus of stories in both Business First and The Columbus Dispatch. Finally, ECDI’s top management has been utilized as experts in commenting on the Obama administration’s stimulus plan.