Results
"Marcy did great work getting our new flower business FRESH Flowers & Events out into the community. In the week gearing up for Valentine's, Marcy was able to secure our local NBC and ABC/FOX stations to come and do segments from our flower shop! The coverage was excellent and I'm looking forward to working with Marcy on public relations efforts in the near future!" Trace Kingham, owner Fresh Flowers & Events
The Goal
The floral boutique FRESH opened shortly before Valentine’s Day. They needed immediate help in letting the market know they were open and ready to do business.
The Strategy
By highlighting the attributes that make FRESH unique and utilizing our relationships with journalists in the market, we were able to secure for FRESH the earned media placements that gave them maximum exposure before this do-or-die holiday.
The Results
Two local TV network affiliates broadcast LIVE from the store days before Valentine’s Day as part of their holiday coverage. The third TV station ran a story on their 5pm newscast. This Week Grandview newspaper also profiled this new retail establishment.
