
The Goal
Kelly Muir’s Team Karate Center is highly regarded among those who know it, but the martial arts studio’s owner was eager to expand her customer base.
The Strategy
The marketplace is crowded with martial arts studios. We recognized what makes the Team Karate Center so unique is its founder and owner. We were selective in who to tell her story to, eventually choosing a new woman’s magazine that was generating a ton of buzz on its own.
The Results
What followed was a 6-page full-color spread that exceeded all expectations.