Results
"Marcy's efforts got us interviews on every television station in Columbus, as well as articles in the suburban press and The Columbus Dispatch. She was always attentive, timely and persuasive. Anyone who is lucky enough to have her on their team will definitely win!" Mindy Hedges, NCJW Columbus Chapter
The Goal
To gain awareness for NCJW’s “Love Shouldn’t Hurt” campaign and, in turn, reach those who might need this potentially life saving program.
The Strategy
No exclusives here. We set out to reach as many media outlets in the quickest amount of time as possible. To personalize the campaign, we centered our pitches on a young woman’s personal story and secured reporter access to one of the high school classes where the program was being taught.
The Results
All four local TV network affiliates in the market aired stories on the campaign. In addition, two radio stations filed reports, as well as The Columbus Dispatch.