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"At Meyers Jewelers, we consider ourselves one of the lucky ones to have been one of Marcy's first clients. It means we have benefited from her expertise for several years now. While we do all forms of media buys, the exposure she brings to the table is, by far, the best value for the money. We see immediate response every time she gets us a placement. I strongly encourage everybody to use the Fleisher Communications Group. If she will take you on as a client, go for it!" Scott Weisman, Vice President, Meyers Jewelers

www.meyersjewelers.com

The Goal
Meyers Jewelers was well-known in the marketplace for their humorous ad campaigns. They came to Fleisher Communications Group to build on their credibility and name recognition. In addition, they wanted to create excitement and momentum when they opened their new superstore.

The Strategy
Fleisher Communications Group positioned Meyers Jewelers as the hometown, family-run jeweler whose customer service cannot be surpassed. We also emphasized their overall knowledge of the jewelry business, making them the go-to experts for all stories in this area. Finally, we profiled select items that Meyers carries that are unique to the marketplace and secured a number of holiday-related live TV appearances.

The Results
Meyers Jewelers owners became “regulars” on local TV newscasts before nearly every “gift-giving” holiday (i.e. Valentine’s Day, Christmas, etc.) The results were immediately measured in more business. Overall, Meyers Jewelers has appeared in more than 15 TV stories on all 4 networks, as well as print stories in The Columbus Dispatch and Business First.

AT HOME COLUMBUSDECEMBER 2008

BUSINESS FIRSTMARCH 2008

BUSINESS FIRSTFEBRUARY 2007