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The Goal
After landing a deal with Wal-Mart to distribute their original line of clothing, MMA Authentics wanted the momentum to continue.
The Strategy
Fleisher Communications Group sought to broaden MMA Authentics’ story by securing placements in the mainstream media and not just trade publications.
The Results
MMA Authentics’ president was profiled in The Columbus Dispatch and news of its Wal-Mart deal was reported in Business First, The Columbus Dispatch and numerous online industry outlets and blogs.