Results
“Dealing with Marcy for exposure/PR is best described as mission accomplished...she works tirelessly with intense focus to accomplish the goal of gaining your business recognition. She has the contacts and effective persistence to achieve the intended results—I will use her services again and would recommend you to do the same!” Mike Schiff, National Jean Company, Columbus
The Goal
Popular East Coast denim retailer National Jean Company selected Columbus, Ohio, for their first Midwest retail store. Before their grand opening, they wanted to build excitement, interest, buzz and credibility.
The Strategy
Fleisher Communications Group went for the all-out blitz here—pitching print, TV, radio, blogs and tweeters; positioning National Jean Company as the new kid in town who will be elevating denim to a whole new level.
The Results
11 placements in 3 months including The Columbus Dispatch, a number of different magazines and a LIVE denim talent show on Good Day Columbus.
