
The Goal
The product is solid. A weighted glove that, when worn during most any kind of exercise, will help trim and tone, plus intensify a workout and increase reaction time. But, to jumpstart sales of Quik Hands weighted gloves, people need to know about them. Quik Hands creators turned to Fleisher Communications Group for some badly needed product exposure.
The Strategy
Seeing is believing so, in this case, we needed to get Quik Hands on TV quickly!
We pitched Quik Hands to local TV stations and programs that regularly cover fitness and healthy lifestyle stories.
The Results
3 TV placements on 3 different networks! The day after one of those stories aired, traffic to the Quik Hands Website exploded. Their daily hits skyrocketed more than 900%!
WBNS-TV10
MAY, 2010
WCMH-TV4
JUNE 2010
DAYTIME COLUMBUS