Results
www.conferencecenteratnorthpointe.com
The Goal
For years, the 40-acre Conference Center at NorthPointe was a private training retreat for Nationwide Insurance. But in 2003, the insurance giant opened this unique facility to the public for everything from business meetings, to training sessions, to board retreats. They even book weddings now. That’s information NorthPointe wants companies to know!
The Strategy
Even in today’s digital world, in business the “meeting” still has its place. But how do you make your meeting as effective as possible? The Conference Center at NorthPointe has the experts and the facilities to do just that. Positioning the center as the expert source on this subject was just one avenue to securing the earned media NorthPointe is looking for.
The Results
NorthPointe’s GM and director of marketing and sales were quoted extensively as the expert sources in a story in CEO Magazine Columbus on making the most of your meeting during the challenged economy. It is the first time in NorthPointe’s 37-year history that they had been prominently included in that publication.
