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The Goal
The Guth Group is a boutique financial firm under the umbrella of a large, well-known national finance company. They came to Fleisher Communications Group looking for a way to set themselves apart and to project credibility.
The Strategy
Fleisher Communications Group positioned The Guth Group as the go-to expert on subjects pertaining to family businesses, business succession and the issues that go with these subjects. Our pitches are targeted to business publications, the market in need of the services our client provides.
The Results
The Guth Group has been featured in several articles in Business First’s Family-Owned Business Report and Columbus Monthly.