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The Goal
Five years ago, attorney Thomas Taneff hired Fleisher Communications Group. Clients knew him well as “The Attorney” to turn to for adoption. But probate, not so much. He wanted to change that.
The Strategy
Fleisher Communications Group began “mining” for probate-related stories that local reporters would be interested in telling, positioning Taneff as the expert who could break them down for the public at large.
The Results
At last count, Taneff has been featured in more than 48 unique media placements dealing with either probate-related issues and/or adoption. He appears regularly on all four Central Ohio TV networks and has been quoted extensively in stories in The Columbus Dispatch, Business First, Columbus Outlook, Suburban News Publications and ThisWeek Community Newspapers.
COLUMBUS BAR LAWYERS QUARTERLY
WCMH- TV 4
JULY 2009
REACTION TO MOVIE "ORPHAN"
WCMH- TV 4
JUNE 2009
SAFE HAVEN LAWS
WBNS- TV 10
JANUARY 2009
NEW OHIO ADOPTION LAW