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The Goal
Xcelerate Media creates e-learning courses for as many as 15 of the top 50 Fortune 500 companies. However the Central Ohio-based business has always kept a rather low profile. But, after several years of consistent, impressive growth, they were ready to change that. They sought Fleisher Communications Group to help tell their success story; first in their own backyard.
The Strategy
The interactive e-Learning and communications solutions Xcelerate Media creates is certainly at the center of their success story. But how Xcelerate Media’s CEO built the company and the culture he cultivates daily played into their pitch, as well.
The Results
A well-written, expansive profile in Business First Columbus that told of Xcelerate’s success story while capturing what sets this company apart. Months later, Xcelerate’s CEO was named a 2010 Superstar by Columbus CEO magazine – a designation Fleisher Communications Group sought for him. That recognition included a profile that put the spotlight on the company’s leadership and why it works.